Currently, the China pot rice cooker industry has undergone years of development, forming a relatively complete industrial chain and competitive landscape. On one hand, with the continuous expansion of the domestic market and consumers' pursuit of quality life, the demand for pot rice cookers is expected to continue growing; on the other hand, the international market expansion provides new development opportunities for pot rice cooker companies.
In recent years, the China pot rice cooker market's production has shown some fluctuations. According to data from the Chinese Rice Cooker Market Research Report, the market production in 2021 reached approximately 156 million units, remaining stable compared to the previous year;
by 2022, the market production of pot rice cookers slowly declined to below 150 million units, a year-on-year decrease of 3.9%; in 2023, the national rice cooker market production has exceeded 157 million units, a year-on-year increase of 4.7%.
Overall, although the production of the China pot rice cooker market has fluctuated in recent years, the continuous innovation in technology and the diversification of consumer needs indicate that the pot rice cooker market still has significant development potential. In the future, with the consumers' pursuit of healthy diets and convenient cooking methods, as well as the popularity of smart home appliances, the pot rice cooker market is expected to continue its growth trend.
With the continuous development of China's economy and the improvement in consumers' living standards, the demand for healthy, convenient, and fast kitchen appliances has also increased. Pot rice cookers, as a quick and convenient cooking tool, fit the lifestyle and dietary preferences of modern people, thereby maintaining a relatively stable market demand.
In 2021, the demand for the China pot rice cooker market was about 100.8 million units, remaining stable compared to the same period of the previous year; by 2022, the demand dropped to approximately 95.8 million units, a year-on-year decrease of 5%; by the end of 2023, the demand in the China pot rice cooker market rose to 100.6 million units, a year-on-year increase of 5%.
In recent years, the China pot rice cooker export volume has consistently exceeded the import volume, mainly owing to the maturity of ChinA pot rice cooker technology and quality improvement. In terms of exports, the China pot rice cooker industry has demonstrated strong competitiveness. In 2022, the export volume of the China pot rice cooker market was approximately 52 million units, which increased to 57 million units by 2023. During the same period, the export value of the pot rice cooker market rose from 950 million USD to above 967 million USD.
Meanwhile, China pot rice cookers not only meet domestic market demands but also actively explore international markets, with products exported to multiple countries and regions worldwide. Particularly in the Asia-Pacific region, which is the major export destination for China pot rice cookers, market demand continues to grow, providing a vast market space for China pot rice cooker exports.
In 2023, Japan accounted for 13.5% of the total export value of pot rice cookers from China, followed by the United States and Vietnam, occupying 10.3% and 9.4% of the market share respectively.
In terms of imports, from 2022 to 2023, the import volume of the domestic pot rice cooker market remained around 500,000 units, with the import value fluctuating around 67 million USD.
From the perspective of importing countries, China currently imports high-end, intelligent pot rice cookers mainly from Japan, South Korea, and other countries and regions. In 2023, South Korea, Japan, and Thailand accounted for 51.1%, 47.3% and 0.2% of the import value respectively.
Source: Yan Jing Bi Zhi Market Research Network
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